This timeline highlights Bentley's iconic moments in its history.
The Symphony of Excellence
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Bentley prioritizes cultural relevance and has historically partnered with lifestyle brands and influential celebrities to engage younger audiences. In 2024, Bentley ventures into music in the US.
To showcase a century of automotive excellence, Bentley will host an exclusive music event at the North Rim Grand Canyon Lodge. Tailored for young and influential trendsetters, the event will showcase Bentley's peak moments through an unforgettable projection mapping experience on the cliffs.
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Creative Storytelling & Strategy, Presentation Design, Experiential Design
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Get in touch to learn more.
Privileged invitation
The invitation is designed to resemble a Bentley car key, projecting its details when the button is pressed. Guests are invited to the North Rim Grand Canyon Lodge for an unforgettable Bentley music experience.
Campaign extension
To bring in enough attention to this campaign, Bentley and Incredibox have teamed up to encourage everyone to create their own Bentley Anthem at www.incredibox.com.
