Own the Moment Showcase

  • In March 2025, Hisense, a global leader in consumer electronics and home appliances, launched its latest lineup of TVs, laser projectors, and smart appliances at a Club World Cup and NBA-themed media event in NYC. The goal was to spotlight innovation, strengthen brand association with global sports, and generate buzz among tech media and Gen Z consumers through immersive, hands-on experiences.

    Instead of a traditional afterparty, Hisense hosted creators and media guests in private suites at Madison Square Garden for the Knicks vs. Clippers game, turning the night into a premium bonding experience that helped deepen relationships with key industry voices.

  • Sleek, Athletic, Confident, Accessible, and Versatile

  • Get in touch to learn more.

Hisense NPI Press EVENT BOOKLET

As part of Hisense’s 2025 product launch event, a premium coffee table book was designed and produced for display at the press showcase. This piece played a key role in delivering a curated visual narrative that introduced Hisense’s core brand values, global sponsorships, and an in-depth look at its 2025 product innovations. From layout to content structure, the goal was to create a refined and immersive brand experience that resonated with international media, partners, and attendees, while maintaining consistency with the visual language developed for the NPI event.

Next
Next

The Symphony of Excellence - Strategy