Own the Moment Showcase

In March 2025, Hisense, a global leader in consumer electronics and home appliances, launched its latest lineup of TVs, laser projectors, and smart appliances at a Club World Cup and NBA-themed media event in NYC. The goal was to spotlight innovation, strengthen brand association with global sports, and generate buzz among tech media and Gen Z consumers through immersive, hands-on experiences.

Instead of a traditional afterparty, Hisense hosted creators and media guests in private suites at Madison Square Garden for the Knicks vs. Clippers game, turning the night into a premium bonding experience that helped deepen relationships with key industry voices.

Sleek, Athletic, Confident, Accessible, and Versatile

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