Own the Moment Showcase
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In March 2025, Hisense, a global leader in consumer electronics and home appliances, launched its latest lineup of TVs, laser projectors, and smart appliances at a Club World Cup and NBA-themed media event in NYC. The goal was to spotlight innovation, strengthen brand association with global sports, and generate buzz among tech media and Gen Z consumers through immersive, hands-on experiences.
Instead of a traditional afterparty, Hisense hosted creators and media guests in private suites at Madison Square Garden for the Knicks vs. Clippers game, turning the night into a premium bonding experience that helped deepen relationships with key industry voices.
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Print Design & Production, Copywriting, Branding
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Hisense NPI Press EVENT BOOKLET
As part of Hisense’s 2025 product launch event, a premium coffee table book was designed and produced for display at the press showcase. This piece played a key role in delivering a curated visual narrative that introduced Hisense’s core brand values, global sponsorships, and an in-depth look at its 2025 product innovations. From layout to content structure, the goal was to create a refined and immersive brand experience that resonated with international media, partners, and attendees, while maintaining consistency with the visual language developed for the NPI event.
